For UGC Creators

The creators landing $5K brand deals
aren't writing their own hooks.

They're using Cook. Paste a product link — get research, hooks, scripts, and a filming plan before the brief is cold.

Get Your First 12 Hooks $7.50/week · Risk-free — 7-day money-back guarantee
Designed for creators who get paid to film, not write copy.
Research Hooks Scripts
Busy Moms Fitness Girlies
Pain Points
"I've tried everything and nothing works"
Overwhelmed by ingredient lists
Doesn't trust influencer recommendations
2 selected — used in hook generation
Research Hooks Scripts
STORY 92
"I was today years old when I found out the ingredient I'd been avoiding was the one actually doing the work"
✨ Scroll-stop visual direction paired
PAIN 87
"Nobody tells you that the reason it's not working is because you're using it wrong on purpose"
TWIST 74
"My dermatologist said if I post this she'll drop me as a patient"
Research Hooks Scripts
The Turn
builds trust
"Ok so I need to be honest about something. I've been gatekeeping this for 6 months..."
The Mechanism
the a-ha moment
"Here's why this is different. Most serums just sit on top of your skin..."
The Nudge
drives action
"Link in bio. Seriously. You'll thank me in two weeks."

You spend more time writing than filming.

→ You get the brief. Open a blank doc. Stare at it.

→ Scroll TikTok for 30 minutes looking for inspo.

→ Open ChatGPT. Hate the output. Rewrite it yourself.

→ Four hours later, you've written one hook. And you're not even sure it's good.

What if writing was the fastest part?

Creator overwhelmed at desk

Cook is for creators who...

🎬

Juggle 3+ brand deals

You need hooks and scripts fast — not another blank doc.

⏰

Spend more time writing than filming

The brief takes longer than the shoot. That's backwards.

📈

Want to land bigger deals

Better hooks = better metrics = brands come back at higher rates.

4 hours
per brand deal (before)
20 minutes
with Cook
How it works

Paste a link. Film in an hour.
Not four.

Six steps. One workflow. No blank doc.

01

Paste

Drop a product link. Cook takes it from there.

02

Research

Cook decodes the customer — pains, desires, objections — before you write a word.

03

Hooks

12 hooks across 6 angles. Each one scored by a 720-subject brain study.

04

Scripts

Full 30s scripts with delivery cues. Turn, Mechanism, Proof, Nudge.

05

Visuals

Five cognitive primitives that stop the scroll. Pick one. Film it.

06

Cookbook

Everything saves. Every product, every hook, every script. Always there.

Start Cooking — Risk-Free

Risk-free — 7-day money-back guarantee

Affiliate program

Cook is a UGC brand you can represent.

Your audience already watches you create. Recommend the tool behind the work. Earn every time one of them signs up.

25% × 36 months on every referral
25% on every referral, every month, for 36 months — about $290 per customer you bring in.
Uncapped
No ceiling. Refer 5 or 500.
Post → earn
The content you already make IS your promo.
See the affiliate program

First 100 founding spots get 35% × 36 months on launch-window referrals. Standard rate is 25% × 36 months. Active Cook subscribers only.

BrainScore

Stop guessing which hook to film.

Not a vibe check. Not a gut feeling. Seven dimensions. One score. Backed by a 720-person brain study.

Attention
Stops the scroll
Emotion
Hits the feels
Cognitive
Easy to follow
Reward
Makes you want
Authenticity
Sounds real
Watch Curve
Keeps watching
Valence
Good vibes
Based on
720 subjects
1,100 hours of data
ChatGPT Hook

"Check out this amazing new foundation I've been using lately. It gives great coverage and lasts all day!"

41 Scrolled past
Cook Hook

"My makeup artist said if I post this she'll never work with me again"

92 Scroll stopped

Based on Meta's TRIBE v2 research. 720 subjects. 1,100 hours of brain scan data. These 7 dimensions come directly from that study. We didn't make them up — neuroscientists did.

Think your hook is good enough?

Type your best opening line. BrainScore will tell you the truth.

Most creators think their hooks are good enough. Most creators are wrong.

0 / 500
Visual primitives

The brain decides to watch before it reads the hook.

By the time your viewer reads a single word, their brain has already chosen to stay or scroll. These five visual primitives each pull a different cognitive trigger — the ones that override the scroll.

Scroll-stop
Motion → look

Wins the orienting reflex — motion fires before thought can veto it.

Reveal
Surprise → dopamine

Pays dopamine on surprise — a broken prediction is a reward hit.

Lean-in
Closeness → trust

Wakes the social brain — reads as a friend talking, not a brand selling.

Blend-in
Native → no filter

Slips past the ad filter — never flagged as a sell, never skipped.

Tease
Gap → must close

Opens a loop the brain has to close — curiosity is involuntary.

Each primitive targets a documented attention mechanism. Not opinion — the way the brain actually decides to watch.

By month two,
your followers can't tell.

Every other AI tool writes the same way. Cook learns your cadence, your word choices, the way you land a point. It gets more you over time.

Week 1
Great hooks
Month 1
YOUR hooks
Month 3
Nobody can tell
Generic AI

"Looking for a foundation that actually lasts all day? This product delivers flawless coverage that won't let you down."

Cook (Your Voice)

"Ok I need to talk about this foundation because I wore it to a wedding, cried twice, and it didn't move"

ChatGPT forgets you every conversation. Cook remembers everything.

Your voice, your best hooks, every product you've worked on — it all compounds. Every brand deal makes the next one faster.

"But I use ChatGPT..."

So does everyone. That's the problem.

ChatGPT
Cook ✦
Setup
Write a prompt
Paste a link
Research
Do it yourself
Auto-researches
Audience
One-size-fits-all
Multi-avatar
Hooks
No framework
12 hooks, 6 angles
Visual direction
"Try different angles"
5 film-ready primitives
Scoring
None
7 brain dimensions
Voice
Doesn't know you
Learns your style
Scripts
Reformat manually
Structured + cues
Memory
Forgets every chat
Persistent workspaces
Output
Copy to Notes
Cookbook + filming queue
720

Brain study subjects behind BrainScore

7

Cognitive dimensions validated by neuroscientists

12

Hooks across 6 proven angles, every cook

One price. Everything included.

No tiers. No feature gating. No surprises.

Weekly Most Popular
$7.50 /week

7-day money-back guarantee. Cancel anytime.

  • Unlimited product research
  • Unlimited hooks + scripts
  • BrainScore on every hook
  • Brain-Optimize + voice matching
  • Cookbook + performance tracking
  • Persistent product workspaces
Start for $7.50/week — Risk-Free

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Annual Save $143/year
$247 /year

$4.75/week. Save $143 vs weekly.

  • Everything in Weekly
  • Priority generation speed
  • Save $143/year vs weekly
Start for $247/year — Risk-Free

Secured by Stripe

7-Day Money-Back Guarantee

Try Cook for a full week. Use it on a real brand deal. If it doesn't save you time, email us and we'll refund you — no questions, no hassle.

Questions? Answers.

One cook = paste one product link and get 12 hooks with BrainScores, plus full scripts and delivery notes. Unlimited cooks on every plan.
Cook auto-researches the product's target customer: pain points, desires, objections, awareness level, and the exact language they use. You can target multiple audiences for the same product and pin specific insights to guide hook generation.
ChatGPT writes generic copy. Cook is purpose-built for UGC creators. You paste a product link, Cook researches the customer, generates 12 hooks across 6 proven angles, scores each on 7 neuroscience dimensions, builds structured scripts with delivery cues, and remembers your voice across sessions.
Yes. Every product lives in its own persistent workspace. Come back tomorrow or next month — your research, hooks, and scripts are all saved. Generate more hooks anytime on top of existing work.
Cook tracks 25+ behavioral signals from your usage — what you favorite, delete, edit, and choose. Over time, it learns your speech patterns, preferred angles, and tone. No setup required. The more you use Cook, the more it sounds like you.
Built on Meta's TRIBE v2 neuroscience research — 720 subjects, 1,100 hours of brain scan data. Every hook is scored on 7 cognitive dimensions: Attention, Emotion, Cognitive Load, Reward, Authenticity, Watch Curve, and Valence.
Yes. Beauty, fashion, wellness, tech, food, fitness, home, pets, supplements, baby, cleaning products. If it has a URL, Cook can research the customer and write hooks for it.
7-day money-back guarantee. No questions asked. If Cook isn't saving you time, we'll refund you.
Yes. No contracts, no commitments. Cancel your weekly or annual plan anytime from your account.

Your next brand deal deserves
better hooks.

Paste the link. Let Cook handle the writing. You handle the camera.

Start Cooking

$7.50/week. Try it for a full week — if Cook doesn't save you time, we refund you. No questions.

Start Cooking — $7.50/week